What’s in a Name?
What’s in a name? That which we call a rose,
By any other word would smell as sweet;
So says Juliet in Shakespeare’s Romeo and Juliet, but the alternative reality is that language is what we use to shape the world and today, names seem to mean everything.
That’s why I’m undertaking the somewhat arduous task of rebranding myself and my books. We can all wave a fond farewell to the P. J. Lazos pen name as it fades off into the sunset while Pam Lazos enters stage left. Perhaps now I will no longer have to explain to people how to find my books.
Should I have listened to the marketing advice a friend gave me years ago and simply listed one name across all media? In hindsight, yes. Then I wouldn’t be undertaking this rebranding exercise. My reasoning at the time was that men sell more books than women — by a lot — so maybe if I obfuscated the fact that I was a woman I could sell more books. But the thing with that is, across all my media platforms I was still a woman, presenting as a woman, commenting under my own name, and just being me. Lesson learned. Nothing to see here. Time to move on.
And so I am. I’ve changed my nom de plume on Facebook and am working on my Amazon Author’s Page. Eventually, I’ll change the book covers although that will take a bit longer. In the meantime, thanks for sticking by me in all my incarnations. I’ll do my best to be worthy.